Jio World Center
New Website
What is the purpose of Jio World Centre?
Spread over 18.5 acres, Jio World Centre is a multifaceted development where people will get together, to appreciate art, to exchange ideas, to celebrate culture, and to soak in the heritage and vibrancy of our great city.
About The Project
The Brief
Design a modern, responsive website that brings entertainment to life.
The platform will allow users to seamlessly book tickets for national and international shows, explore upcoming events through an intuitive calendar view, and stay informed with curated blogs and news articles from the entertainment world.
In addition to serving audiences, the platform will also include a dedicated vendor portal, enabling organizers to book venues for their own events—such as pop-up markets, exhibitions, or festivals (e.g., The Lil Flea at Jio Garden). The goal is to create an all-in-one ecosystem that connects event-goers, artists, and organizers through a visually rich, user-first digital experience.
The Wireframes
We organized a one-week SPRINT exercise with the client. Following an initial discussion, we successfully developed wireframes based on the agreed objectives.
Following the completion of the updated wireframes, we moved on to the visual design phase. We incorporated the brand's color palette, typography, and design patterns to create an interface that reflects elegance and sophistication while maintaining brand consistency.
User Interface
Following a detailed discussion with the client, we identified and finalized the following key visual requirements:
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An artistic yet elegant typeface to convey brand personality
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Strategic use of icons to enhance visual communication
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A soft pastel color palette for a calm and refined aesthetic
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Incorporation of lotus flower patterns to reflect cultural relevance and symbolism
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A dynamic, floating design style to create visual interest without overwhelming the user
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Minimal animations to maintain subtlety and avoid distractions
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Sleek, efficient button styles for improved usability and modern appeal
Visual Challenge
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Duration: 3 months
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My Role: 80% Ui designer, 20% Ux designer
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Tools Used: Adobe XD, After Effects.
After finalizing the wireframes and visual design components, I created interactive Landing page prototypes to demonstrate key user flows and bring the design to life. I simulate real user interactions using tools like Adobe XD and After Effects. These prototypes were essential for usability testing, stakeholder reviews, and validating design decisions early on.
Final Design & Interactions
The redesign and UX enhancements led to measurable improvements in site performance and user engagement:
Result and Impact
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Monthly Traffic:
The website receives 81.7K monthly visitors, demonstrating strong organic reach and discoverability.
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Regional Focus:
A dominant 97% of traffic comes from India, aligning perfectly with the target demographic.
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Top-Performing Pages:
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Homepage: 31.9K visits
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Convention Centre: 23.9K visits
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Dhirubhai Ambani Square & Jio Garden: ~5K each
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Get Directions: 3K visits
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Keyword Rankings:
Ranks #1 for "Jio World Convention Centre" and #4 for "Jio World Plaza," reinforcing effective SEO alignment and UX flow.
These insights reflect a successful balance of visual design, user intent, and business goals contributing to high traffic, relevance, and user satisfaction.
Nita Mukesh Ambani Cultural Centre (nmacc.com)
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Organic Traffic: 82.6K/month
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Traffic Value: $4.1K
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Top Country: India (94%)
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Top Keywords:
“nmacc”, “nita mukesh ambani cultural centre” – Rank #1
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User Focus:
78% of visits to homepage -
Strong engagement with event calendar & contact page
Both platforms aren’t just getting clicks—they’re connecting with real people who are curious, engaged, and ready to take action. The results reflect smart content planning, SEO strategy, and user-first design, turning cultural spaces into digital destinations.
What This Means
