IIMA Website
Redesign
Redesigned a 17-year-old outdated site into a modern, responsive, and accessible platform aligned with IIMA’s global stature.
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Strengthened IIMA’s digital presence as a leading business school
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Enhanced user experience for prospective students, alumni, and stakeholders
About The Project
The Brief
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The website serves as the primary gateway for the world to connect with the institute Over two years ago, IIMA initiated a plan to re-envision its online presence
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The goal: create a site that is more engaging for
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Prospective students
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Alumni
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Current students
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Faculty
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The new website reflects IIMA’s identity as a global leader in research, teaching, and innovation
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Emphasis on maintaining the institute’s bold and global image
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In today’s digital-first world, the focus shifted to a more user-friendly interface
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New features ensure compatibility with smartphones and various devices
Challenges
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Outdated Platform: The existing website was 17 years old, lacking the modern design standards expected by global users today.
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Brand Inconsistency: The site didn’t reflect IIMA’s updated brand identity, resulting in a fragmented and inconsistent look and feel.
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Poor User Experience: With no unified design language or cohesive communication strategy, users found the site confusing and unengaging.
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Global Appeal Missing: The website failed to position IIMA as a premier global institute, which limited its ability to attract international students.
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Need for Alignment: The site needed to align with new brand guidelines to present a bold, authoritative, and forward-looking image of IIMA.
We selected a color palette that reflects the university’s identity and values. The primary color, blue, symbolizes trust, wisdom, confidence, and intelligence—qualities that align with the institution’s academic excellence. It also evokes a sense of openness and inspiration.
As a secondary color, red adds vibrancy and energy, representing courage, passion, and enthusiasm, helping to create a dynamic and engaging visual experience.
User Interface
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Duration: 6 months
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My Role: 80% Ui designer, 20% Ux designer
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Tools Used: Adobe XD, After Effects.
The redesign and UX enhancements led to measurable improvements in site performance and user engagement:
Result and Impact
Monthly Organic Traffic
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Total Organic Visits: 93.6K
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Traffic Value: $29.3K
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Main Traffic Source: India (98%)
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Other Visitors: US, UAE, Canada, Australia (minimal presence)
The IIMA website redesign transformed an outdated platform into a modern, user-focused experience that reflects the institute’s global stature. Through research-led design and alignment with GIGW guidelines, we delivered a cohesive, mobile-friendly site with improved navigation, branding, and accessibility. The new site not only strengthens IIMA’s digital presence but also lays a scalable foundation for future growth.
What This Means
The Wireframes
Old Website
To build a website that truly serves its users, the IIMA committee conducted in-depth research within the campus. The goal was to understand the unique needs and expectations of every key stakeholder.
Research Process
Operational needs for managing and updating site content.
Staff
What they expect from the website in terms of navigation, updates, and services.
Students
Expectations around usability, academic resources, and communication tools.
Faculty
Strategic expectations aligned with brand identity and global leadership.
Board Members
After gathering feedback during the research phase, we created a site map and began sketching rough wireframes. As the client needed a quick turnaround, we streamlined our process to meet tight deadlines without compromising on quality.
Before(Old)
After (New)
After finalizing the color palette and establishing component guidelines, we moved on to designing the landing page. The transformation clearly highlights the difference between the old and new versions in terms of visual appeal, usability, and alignment with the updated brand identity.
After finalizing the homepage design—defining the color palette, typography, and call-to-action (CTA) elements—we proceeded to redesign the remaining pages, ensuring visual consistency and a seamless user experience throughout the site.
