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Colour Palette – 1.jpg
Artboard – 1.jpg
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After finalizing the wireframes and visual design components, I created interactive Landing page prototypes to demonstrate key user flows and bring the design to life. I simulate real user interactions using tools like Adobe XD and After Effects. These prototypes were essential for usability testing, stakeholder reviews, and validating design decisions early on.

Final Design & Interactions

The redesign and UX enhancements led to measurable improvements in site performance and user engagement:

Result and Impact

  • Monthly Traffic:
    The website receives 81.7K monthly visitors, demonstrating strong organic reach and discoverability.
     

  • Regional Focus:
    A dominant 97% of traffic comes from India, aligning perfectly with the target demographic.
     

  • Top-Performing Pages:

    • Homepage: 31.9K visits

    • Convention Centre: 23.9K visits

    • Dhirubhai Ambani Square & Jio Garden: ~5K each

    • Get Directions: 3K visits
       

  •  Keyword Rankings:
    Ranks #1 for "Jio World Convention Centre" and #4 for "Jio World Plaza," reinforcing effective SEO alignment and UX flow.

 

These insights reflect a successful balance of visual design, user intent, and business goals contributing to high traffic, relevance, and user satisfaction.

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Nita Mukesh Ambani Cultural Centre (nmacc.com)
 

  • Organic Traffic: 82.6K/month

  • Traffic Value: $4.1K

  • Top Country: India (94%)

  • Top Keywords:
    “nmacc”, “nita mukesh ambani cultural centre” – Rank #1
     

  • User Focus:
    78% of visits to homepage

  • Strong engagement with event calendar & contact page

Both platforms aren’t just getting clicks—they’re connecting with real people who are curious, engaged, and ready to take action. The results reflect smart content planning, SEO strategy, and user-first design, turning cultural spaces into digital destinations.

What This Means

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Next Project

IIMA Website Redesign

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Jio World Center
New Website

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Jio World Centre is a cultural and convention landmark in Mumbai. The project goal was to design an engaging digital experience that brings the scale and diversity of the venue to life while making it easy for users to explore events, venues, and services.

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About The Project

The Brief

Design a modern, responsive website that brings entertainment to life.
The platform will allow users to seamlessly book tickets for national and international shows, explore upcoming events through an intuitive calendar view, and stay informed with curated blogs and news articles from the entertainment world.

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In addition to serving audiences, the platform will also include a dedicated vendor portal, enabling organizers to book venues for their own events such as pop-up markets, exhibitions, or festivals (e.g., The Lil Flea at Jio Garden). The goal is to create an all-in-one ecosystem that connects event-goers, artists, and organizers through a visually rich, user-first digital experience.

The Wireframes

We organized a one-week SPRINT exercise with the client. Following an initial discussion, we successfully developed wireframes based on the agreed objectives.

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Following the completion of the updated wireframes, we moved on to the visual design phase. We incorporated the brand's color palette, typography, and design patterns to create an interface that reflects elegance and sophistication while maintaining brand consistency.

User Interface

Following a detailed discussion with the client, we identified and finalized the following key visual requirements:

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  • Users should not struggle to find event information quickly.

  • The client needed a luxury visual language with smooth interactions across devices.

  • The website had to balance elegance and performance for a large audience.

  • An artistic yet elegant typeface to convey brand personality

  • Strategic use of icons to enhance visual communication

  • A soft pastel color palette for a calm and refined aesthetic

  • Incorporation of lotus flower patterns to reflect cultural relevance and symbolism

  • A dynamic, floating design style to create visual interest without overwhelming the user

  • Minimal animations to maintain subtlety and avoid distractions

  • Sleek, efficient button styles for improved usability and modern appeal

The Challenge

  • Duration: 3 months

  • My Role: 80% Ui designer, 20% Ux designer

  • Tools Used: Adobe XD, After Effects.

Research & Insights

Goal: Understand who will use the website, what they want, and what blocks them.

Objective

Before starting visual design, I wanted to understand how different visitors interact with a cultural and convention hub website and what drives engagement in luxury digital experiences.

Methods Used

  • Competitive Analysis – Studied 5 benchmark websites: Lincoln Center (NYC), Barbican (London), NCPA (Mumbai), Marina Bay Sands (Singapore), and Louvre Abu Dhabi to identify navigation, tone, and visual storytelling patterns.

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  • Stakeholder Interviews – Talked to the marketing and event management teams to understand internal goals and pain points.

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  • User Observation / Feedback – Gathered informal feedback from frequent cultural event attendees and exhibition planners in Mumbai to validate assumptions.

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